Tommy Ahmed, Writing https://tommyahmed.com/writing Notes on building software for independent businesses, from the founder of Orcaa en Mon, 07 Sep 2026 07:00:00 GMT Cold calls did not work. Showing up did https://tommyahmed.com/writing/cold-calls-did-not-work https://tommyahmed.com/writing/cold-calls-did-not-work What changed when I stopped phoning business owners and started opening a laptop in front of them Tommy Ahmed Mon, 07 Sep 2026 07:00:00 GMT Transparency is a by-product of good architecture https://tommyahmed.com/writing/transparency-is-architecture https://tommyahmed.com/writing/transparency-is-architecture Why Orcaa publishes the live status of every component, and why that only became possible once the platform was split into independently deployable services Tommy Ahmed Mon, 07 Sep 2026 07:00:00 GMT Zero-friction UX is not a luxury in B2B https://tommyahmed.com/writing/zero-friction-b2b-ux https://tommyahmed.com/writing/zero-friction-b2b-ux Someone who spends eight hours a day inside your system does not need buttons that work. They need software that never makes them wait Tommy Ahmed Mon, 07 Sep 2026 07:00:00 GMT