Writing
Notes from building for independent businesses
Zero-friction UX is not a luxury in B2B
Someone who spends eight hours a day inside your system does not need buttons that work. They need software that never makes them wait
Transparency is a by-product of good architecture
Why Orcaa publishes the live status of every component, and why that only became possible once the platform was split into independently deployable services
Cold calls did not work. Showing up did
What changed when I stopped phoning business owners and started opening a laptop in front of them
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